XYZ Brand faced significant challenges in its digital marketing efforts, struggling with low website traffic, poor conversion rates, and weak engagement on social media platforms. Despite having a unique offering in sustainable fashion, the brand found it difficult to reach its target audience effectively. As a result, their online visibility was limited, and they were unable to convert potential customers into loyal buyers. Recognizing the need for a change, the company set clear goals to increase brand awareness, drive more organic traffic to its website, and ultimately boost online sales. A comprehensive digital marketing strategy was essential for their success.